The definition of a promotional code is a series of letters or numbers that allow you to get a discount on something. When an online store allows you to get 10% off your purchase by entering the word SAVE into a field in the checkout form, SAVE is an example of a promotional code.
In e-commerce and online shopping a coupon code, or promo code, is a computer-generated code, consisting of letters or numbers that consumers can enter into a promotional box on a site’s shopping cart (or checkout page) to obtain a discount on their purchase.
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